Xavier Selga Managing Director Coca-Cola Beverages Africa - East Africa Bottling S.C. Dear Mr. Selga, I write to you regarding your recent sponsorship of a select group of artists from Ethiopia to participate in Coca-Cola’s flagship African music show, Coke Studio Africa. For the first time this year, the show featured five performing artists from Ethiopia and that's a good thing. Whereas your efforts to open doors for Ethiopian artists to perform on the continental stage is appreciable, your failure to make the composition of the group more diverse is very disappointing. In a November 2 interview with EBS television, the Coca-Cola Ethiopia Brand Manager stated that the decision on who to send to the show was made by her and people in her circle, and that the group reflected “balance in terms of the background of the artists.” However, this could not be further from the truth. It is a selection that completely disregards Ethiopia’s linguistic...